Rhetoric Analysis Project

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  • Purpose: To motivate people to lead healthy lifestyles through exercising and eating right, in the response to the increasing child obesity rates.
  • Subject: Child obesity and the need to exercise Purpose: To motivate people to lead healthy lifestyles through exercising and eating right, in the response to the increasing child obesity rates. Audience: The parents across America Speaker: Michelle Obama Context: In the beginning of President Obama’s first presidential term, child obesity rates had tripled and nearly one in three children were overweight or obese. So, Michelle Obama created the “Let’s Move Campaign” to help children lead a healthy lifestyle.
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  • Benchmark 2 Cer 1 The ad mostly uses pathos to persuade the audience to eat healthy. In the ad, it uses the expression “monkey see, monkey do” to show how much a parent’s decision influences their children’s. The expression itself means that a child, just like a monkey, will mimic whatever they see their parents do. This is an example of pathos since it can make parents feel overwhelmed and crushed that they are the reason that their children have unhealthy eating habits. This will help Michelle Obama in succeeding her goal because the parents will want to change their eating habits in order to guarantee a healthy future for their child.
  • The positive connotation helps further the idea that parents should help influence their kids to lead a healthy lifestyle. On the ad it reads, “Monkey see, monkey do/ reach for the right food and your child will too.” This use of rhyming makes the ad more fun to read and it makes it very catchy. Since it is catchy, the parents reading the ad will remember it more than they would a regular ad and make sure they are a good role model for their children. Also, the ad uses contrasting colors to influence the decisions of the parents and children. In the ad, the plate with the unhealthy food is very plain and boring using colors like brown, black and yellow. This color scheme makes the audience feel somber and unhappy. On the other hand, the plate with the healthy food has vibrant colors such as white, green and red making it very prominent. This color scheme makes the audience feel happier therefore, they link eating healthy to being happy and having fun.
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  • Formal logic is evident and used in this print advertisement. The conjecture, “If you(a parent) eat unhealthy food in front of your children, then they will follow your actions and eat unhealthy food as well,” shows that this advertisement uses formal logic, because it has a premise and then a conclusion. This is different to informal logic, which has a bunch of facts/observations that lead up to one general statement.
  • The logical statement in this advertisement is that if you(a parent) eat unhealthy food in front of your children, then they will follow your actions and eat unhealthy food as well. Now if the parents eat healthily, then their kids will too and this will help solve the problem of child obesity in America. Secondly, this example of formal logic is invalid, but to only some extent. It is valid in form, but once again, only to some extent. It has one, and only one, premise, then a conclusion. It should actually have two premises, then a conclusion. Then, the entire process would be deemed valid only if it was true, which once again, is only true to some extent. The logical statement extracted from the print advertisement is true in only some cases. Yes, children could follow their parents’ action and eat unhealthy. There is no doubt that a very large percentage of children look up to their parents as role models and their actions could greatly affect their children's. Yet this is not true all the time. Children could have a more independent mindset and not rely on their parents’ for guidance and advice. Therefore, this makes this advertisement have a fallacy of presumption. It assumes that all children will follow their parents’ actions which is not true.
  • This print advertisement has definitely affected parents’ choices of the food they put in their body, in order for their children to have a healthy one. The catchy phrase, “Monkey see, monkey do,” captures the audience's’ attention and will stick in the audience's heads for a very long time. An ad that will be remembered is an ad that did its job well and was effective. The fallacy of presumption does not take away from the effectiveness of the argument being made. This fallacy of presumption claims that all children will eat unhealthily if their parents eat unhealthily too. Although there are some children who don’t follow what their parents do, it will still influence the parents of these kids because they want to set a good example. Also, the parent could have an eating problem, and may need to eat specific foods(that may be unhealthy) to help with this problem. Nonetheless, it does not affect the logical statement made whatsoever.
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