1st Bergen Storyboard (landscaper)

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Storyboard Description

Testimonial / Success Story as well as explanation of what 1st Bergen is & does. Points to hit: 1) 1st Bergen is dedicated to providing those with a connection to Bergen County fair and affordable financial services 2) 1st Bergen specializes in serving communities with limited access to safe financial services, including recent immigrants.

Storyboard Text

  • A NEW PERSPECTIVE ON BANKING
  • Welcome to 1st Bergen FCU
  • TD BANK
  • I hope they give me this loan. I really need it soon!
  • 1st Bergen Federal Credit Union
  • Jose is in need of loan to buy a car; Gets of bus to walk to go to bank; passes 1st Bergen FCU on way to bank
  • Pay Day Loan Center / Loan Sharks
  • Jose meets with a loan officer to review loan app request. Jose explains situation - wants to get a car to save on house hold transportation costs
  • Loan officer review Jose's credit score (520) and history (weak); Loan officer states loan cannot be approved because of both
  • TD BANK
  • Jose leaves feeling frustrated; this is the second bank to turn him down; Due to popularity in community, Jose turns to loan inquiry at payday loan centers.
  • Where am I going to get this loan from? These transportation costs are too much!
  • 1st Bergen Federal Credit Union
  • Pay Day Loan Center / Loan Sharks
  • TD BANK
  • however, Jose is not a alone in this; LIke Jose, many do not know what a CU is nor the incredible amount of benefits they offer.
  • Voice over - Without even knowing, Jose skips the one financial instituion near the area designed to help people of his demographic;
  • 1st Bergen Federal Credit Union
  • Animation freezes - Returns to Voice Over
  • Pay Day Loan Center / Loan Sharks
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