Purchase Progression

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Storyboard Description

The purchase spiral.

Storyboard Text

  • New mobile phones... must investigate.
  • PRE-AWARENESS
  • I think I need a new mobile phone.
  • AWARENESS
  • OPINION & SHORTLIST
  • umm...
  • CONSIDERATION
  • What am I missing? Is it really right for me?
  • I think I feel good about my purchase... I guess I'll buy it...
  • PURCHASE
  • Love it!
  • BRAND AMBASSADOR OR SABOTEUR
  • I'm just not sure...
  • Hate it!
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