Ad Agency Pitch - Marketing and Advertising Example
Описание на Статията
An ad agency team (account manager, copywriter, art director, media buyer) pitches a Lost and Found Week campaign for TagBack to its founder, Jordan.
Текст на Статията
- Пързалка: 1
- Account Manager
- Goal: 60 packs by winter break
- You want 60 packs sold by winter break, to parents and coaches. Here's our plan.
- Account manager: the client's goal and audience.
- Пързалка: 2
- Copywriter
- 142 hoodies. Zero names.
- Our idea is Lost and Found Week. The headline: '142 hoodies. Zero names.'
- Copywriter: the big idea and the words.
- Пързалка: 3
- Art Director
- Lost and Found Week
- Bright orange labels on the pile of gray hoodies. You can't miss them.
- TagBack
- TagBack
- TagBack
- Art director: the look.
- Пързалка: 4
- Media Buyer
- Budget: $100
- $60 to print the pick-up line banner, $40 to promote the Friday post, and the free announcements video.
- Media buyer: where the ads run and the budget.
- Пързалка: 5
- The Client's Question
- Budget: $100
- Why not spend the whole $100 on social media?
- The client's tough question.
- Пързалка: 6
- The Team's Answer
- Your buyers are parents and coaches; the banner reaches them in the car line every day. Approve today and we launch Monday.
- The team's answer and next step.