Buyer Persona Poster - Marketing and Advertising Example
Описание на Статията
A buyer persona poster for TagBack's team buyer, Coach Ellis: her day, pain points, where she shops, the media she uses and what persuades her.
Текст на Статията
- Пързалка: 1
- Name and Picture
- Coach Ellis, 34
- Middle school soccer coach - 22 players
- Coach Ellis, 34, coaches a middle school soccer team of 22 players.
- Пързалка: 2
- A Day in Their Life
- All day: teaches
- Until 5:30: practice
- Evening: texts parents
- Teaches all day, runs practice until 5:30, then texts parents about the next game.
- Пързалка: 3
- Needs and Pain Points
- I spend my Saturdays as a lost-and-found.
- Every game, two or three water bottles and jerseys go missing. "I spend my Saturdays as a lost-and-found."
- Пързалка: 4
- Where They Shop
- League supplier: team gear
- Team fund pays under $50
- Orders team gear from the league's supplier; the team fund pays for anything under $50.
- Пързалка: 5
- Media They Use
- Coaches' group chat
- League email: Sunday night
- Short coaching videos
- The coaches' group chat, the league email on Sunday nights, and short coaching videos.
- Пързалка: 6
- What Persuades Them
- Try TagBack! Team price, and the labels survive the wash.
- TagBack
- Another coach recommending it, a team price, and labels that survive the washing machine.