Go-to-Market Strategy - Entrepreneurship Example
Описание на Статията
TagBack compares a back-to-school night table with a PTA newsletter and online form on reach, cost, time, risk and success, then chooses.
Текст на Статията
- Пързалка: 1
- Option 1: Back-to-School Night Table
- $10
- About 150 parents, in person, in one night. Cost: $20 for a poster and samples.
- Пързалка: 2
- Option 2: PTA Newsletter + Online Form
- About 600 families by email, all year. Cost: free if the PTA agrees; $0 for a form.
- Пързалка: 3
- Time
-
- Table: one evening, but only once a year. Newsletter: a week to set up, then it runs on its own.
- Пързалка: 4
- Biggest Risk
- $10
- Table: if it rains or few parents come, we miss a year. Newsletter: emails are easy to ignore; parents can't touch the product.
- Пързалка: 5
- How We'll Know It Works
- Table: 30 packs sold that night. Newsletter: 25 orders in the first two weeks.
- Пързалка: 6
- TagBack's Choice
- Start with the newsletter (cheaper and longer-lasting), then use the table to show parents who didn't respond online.