Marketing Plan Worksheet - Marketing and Advertising Example
Описание на Статията
A one-page marketing plan for TagBack: the goal, target market, SWOT analysis, and the 4 Ps.
Текст на Статията
- Пързалка: 1
- Goal
- Sell 60 packs by winter break.
- WINTER BREAK
- TagBack25 labels
- Sell 60 packs by winter break.
- Пързалка: 2
- Target Market
- Parents at Lincoln Middle School: about 600 families
- The town's youth coaches: 12
- Parents at Lincoln Middle School (about 600 families) and the town's 12 youth coaches.
- Пързалка: 3
- SWOT Analysis
- StrengthsCheap, waterproof, and no personal information on the label.
- WeaknessesUnknown brand; sold at only one school.
- OpportunitiesFall sports season; the school donates two bins of lost clothes every June.
- ThreatsCheap labels sold online; families who think a marker is good enough.
- Strengths and weaknesses are inside the business; opportunities and threats are outside it.
- Пързалка: 4
- The 4 Ps
- Product25 QR labels
- Price$10
- TagBack
- PlacePTA order page and game-day table
- PromotionLost and Found Week campaign
- TagBack
- One line for each P, built on the SWOT.