Test Your Assumptions - Entrepreneurship Example
Описание на Статията
TagBack T-chart testing three business beliefs (would people use it, can it make money, can we build it) against what the team learned.
Текст на Статията
- Пързалка: 1
- Would People Use It?
- We believe students will put tags on their stuff. Test: give 20 free tags to one class; pass if 12 use them within a week.
- Пързалка: 2
- Usage: What We Learned
- 15 of 20 used them, mostly on water bottles. Keep.
- Пързалка: 3
- Can It Make Money?
- We believe parents will pay $6 for 10 tags. Test: post a pre-order form in the PTA newsletter; pass if 25 parents sign up.
- Пързалка: 4
- Price: What We Learned
- Only 11 at $6, but 31 when we offered a $10 family pack of 25. Change the offer.
- Пързалка: 5
- Can We Build It?
- We believe we can print waterproof QR tags that survive the washer. Test: wash three sample tags five times.
- Пързалка: 6
- Build: What We Learned
- Paper stickers failed; iron-on fabric labels passed. Change the material.