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  • John and rose have just graduated from polytechnic
  • Hmm... I want to get married to my girlfriend soon but I am not sure if I can afford it!
  • At the bank ...
  • My loan might not get approved after all... I might need to look into other ways to get the approval
  • Hello, I would like to apply for a personal loan
  • Oh no! I have never applied for a loan before and my annual salary is under $20,000
  • We need to credit evaluate before we can approve the loan
  • The credit analysis might take a long time before the loan is approved as we want to make sure that we are approving the right people
  • I cant wait to do this! I wonder if my loan is approved yet?
  • Loan has been denied due to lack of financial security of the customer... contact xxx for more information
  • Your reservation for the marriage hall has been accepted.
  • I would like to help him... with the payments... maybe we could apply for a joint loan?
  • John wants to propose to Rose
  • Back at home the same evening
  • Hmm... what other data would prove me to be a good candidate?
  • Maybe I can use my social profile data, transaction data and utility data
  • John has never applied for a loan before and his annual salary is less than $20,000 annually therefore he feels like the chances of his personal loans being approved have gotten lower.
  • I would like to reapply for the loan along with supporting documents which the bank can verify during the process of credit evaluation...
  • Utility bills...social media particulars...
  • Hello sir, yes we call this alternative data, I will get back to you as soon as possible regarding the approval.
  • .Johns loan application gets rejected due to lack of faith in his ability to pay back.
  • Hello?
  • Hello, Mr John i am calling from XXX bank to inform you that the personal loan that you had applied for has been approved
  • RINGGG!!!!
  • John goes home and tries to google ways the company can evaluate him.
  • John submits his application again along with more supporting documents in hopes of getting his loan approved this time.
  • John is finally able to relax as his loan is now approved
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