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Brand Identity Poster - Marketing and Advertising Example

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Brand Identity Poster - Marketing and Advertising Example
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Storyboard Description

A brand identity poster for TagBack, a student-made QR name label: name, logo, slogan, colors, brand voice, and what the brand is and is not.

Texte du Storyboard

  • Glisser: 1
  • Name
  • TagBack
  • Tag it + get it back
  • TagBack: it says what the product does (tag it, get it back) and is easy to remember.
  • Glisser: 2
  • Logo
  • TagBack
  • A name tag with a curved arrow pointing back to it.
  • Glisser: 3
  • Slogan
  • Name it. Scan it.Get it back.
  • "Name it. Scan it. Get it back."
  • Glisser: 4
  • Colors
  • Bright Orangeeasy to spot
  • Navylooks reliable
  • 
  • Bright orange (easy to spot) and navy (looks reliable).
  • Glisser: 5
  • Brand Voice
  • Your hoodie called. It wants to come home.
  • 
  • Friendly and a little funny: "Your hoodie called. It wants to come home."
  • Glisser: 6
  • We Are / We Are Not
  • WE AREhelpfulreliablekid-proof
  • WE ARE NOTbabyisha tracking devicea way to share personal info
  • We are helpful, reliable, kid-proof. We are not babyish, a tracking device, or a way to share personal information.