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Customer Persona - Entrepreneurship Example

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Storyboard Description

TagBack customer persona: Maya, a busy parent, shown through her situation, goals, frustrations, where to find her, and what makes her buy.

Texte du Storyboard

  • Glisser: 1
  • Name and Picture
  • Maya, 41, parent of two middle schoolers, "the family's lost-and-found department."
  • Glisser: 2
  • Situation
  • Works full time, shops online at night, has a tight back-to-school budget.
  • Glisser: 3
  • Goals
  • Keep her kids' things from disappearing; spend less on replacements.
  • Glisser: 4
  • Frustrations
  • "I've bought three water bottles since August." Marker names wash off.
  • Glisser: 5
  • Where to Find Them
  • The school's parent newsletter, back-to-school night, class group chats.
  • Glisser: 6
  • What Makes Them Buy
  • TagBack name labels
  • Under $10, works on clothes, and doesn't show her child's phone number.