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SWOT Frayer

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  • Glisser: 1
  • Strengths
  • •Readily achievable development goals•Experience and reputation launching similar products•Low overhead costs•Low initial capital requirements
  • Glisser: 2
  • Weaknesses
  • •Development resources currently tied up in other projects•Target market is highly heterogeneous
  • Glisser: 3
  • Opportunities
  • •Network of local companies and workspaces provides viable initial market• Product is unique
  • Glisser: 4
  • Threats
  • !
  • •Potential tort and/or health code liabilities•Product is easy to replicate on technical level•Existing social networks may act as competition

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