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metabical - storyboarding 1

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metabical - storyboarding 1
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स्टोरीबोर्ड पाठ

  • At CSP, Barbara Printup is presenting her marketing team’s strategy to CSP’s CEO...
  • As we found out from our market research, the demographic profile which best matches our needs are wealthy educated women in the age range of 35 to 65…
  • METABICAL:MARKET RESEARCH
  • Steve Jobs, CEO, CSP
  • …not only are they aware of the health-risks of being overweight, but they also actively want to lose weight and have a healthy lifestyle.
  • PSYCHOGRAPHICSEGMENTATION REPORT
  • Just what we need in a customer for Metabical...
  • Also,they are the ones who can afford to pay out-of- pocket if our prescription-drug model doesn’t work out…
  • MARKETING SURVEY RESULTS
  • Great! We have our target customer. How are we thinking about positioning Metabical in the market?
  • We want to position Metabical as "The world’s #1 weight-loss drug clinically-proven & approved by the FDA specifically for overweight individuals"
  • POSITIONINGSTRATEGY
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