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Go-to-Market Strategy - Entrepreneurship Example

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Go-to-Market Strategy - Entrepreneurship Example
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Siužetinės Linijos Aprašymas

TagBack compares a back-to-school night table with a PTA newsletter and online form on reach, cost, time, risk and success, then chooses.

Siužetinės Linijos Tekstas

  • Skaidrė: 1
  • Option 1: Back-to-School Night Table
  • $10
  • About 150 parents, in person, in one night. Cost: $20 for a poster and samples.
  • Skaidrė: 2
  • Option 2: PTA Newsletter + Online Form
  • About 600 families by email, all year. Cost: free if the PTA agrees; $0 for a form.
  • Skaidrė: 3
  • Time
  • 
  • Table: one evening, but only once a year. Newsletter: a week to set up, then it runs on its own.
  • Skaidrė: 4
  • Biggest Risk
  • $10
  • Table: if it rains or few parents come, we miss a year. Newsletter: emails are easy to ignore; parents can't touch the product.
  • Skaidrė: 5
  • How We'll Know It Works
  • Table: 30 packs sold that night. Newsletter: 25 orders in the first two weeks.
  • Skaidrė: 6
  • TagBack's Choice
  • Start with the newsletter (cheaper and longer-lasting), then use the table to show parents who didn't respond online.