Athletic Greens
Storyboard Tekst
- Partnership with the AFL
- Sponsorship of Mark of the Year
- Brand exposure through sponsored highlights
- Athletic Greens could develop their market interest through corporate partnership with the AFL. Which would include sponsoring an award like Mark of the Year that celebrates remarkable athletic feats. thereby, associating Athletic Greens with elite performance.
- Engage Younger Audiences Through Social Media
- Mark of the Year nominee
- Ideally, the marketing strategy would go beyond billboard advertising and brand placements. To be a more active delivery, imbedded within the Mark of the Year campaign.
- Generating Interest
- Have you heard about athletic Greens?
- As a result, of the captivating showcase of athleticism inherent in the speccies, hangers and courageous marks. In conjunction, with the uniqueness of the skill, essentially absent in all other major sports. The Mark of the Year promotion is exclusively characteristic of the AFL, and Australia. Therefore, establishing an important connection to a national marvel, that resides in a relatively niche domain.
- Younger Consumers Introduce the Brand to Their Parents
- Hey, I think we should get Athletic Greens
- Is that the one with 75 essential ingredients?
- Sponsored social media content with a promotional offer and link to the Athletic Greens website for more information. Also featuring the brand label and company colours.
- Brought to you by Athletic GreensTry it now at www.athleticgreens.com
- The social media content harnesses the power of gen Z's technological capabilities. Encouring customers to comment, share and like to social media posts. As well as, discuss the brand amongst friends and other likeminded people, online and in person.
- Utilising the influence that children have on their families food purchasing decisions. By appealing to their social advocate natured behaviours and healthy sentiments. In order to capture an entire family as customers, who already likely have some awareness of the brand.
- Oh, is that the brand that sponsors the AFL?
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