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  • Dia: 1
  • QR code message: "George Brown - Make your career goals a reality."
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  • Thinking: "Just what I need—a degree to kickstart my career!"
  • She feels curious and motivated.
  • Maya scans the George Brown QR code with her iPhone at the bus stop
  • Brand Support: George Brown uses a QR code on a transit advertisement to provide instant access to program information and career outcomes.
  • Dia: 2
  • Thinking: "These programs seem practical and focused on real-world experience."
  • She browses student stories on George Brown's Instagram via the QR code. She feels interested and encouraged.
  • Brand Support: Mobile-optimized content, student success stories, and short-form videos create a seamless experience across devices.
  • Dia: 3
  • Thinking: "This could be a good fit, but I want to compare my options."
  •  GEORGE BROWN POLYTECHNIC
  •  GEORGE BROWN COLLEGE - APPLY NOW!
  • She visits the George Brown website, explores program details, and signs up for an information session. She feels optimistic but has questions.
  • Brand Support: Detailed program pages, virtual tours, and easy registration tools help her continue her research journey from her desktop.