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Dia: 1
I lost signal again… but wait, Nirvana just suggested a service that solves this?
No Service
Pain Points
Scenario
Frequent connection loss during commuting Doesn’t know solutions exist for this issue
Rosemary loses signal underground; phone pings: “Try Nirvana’s Underground Boost!”
Gain Points
Timely, personalized notification highlights a relevant add-on
Dia: 2
Finally, an explanation I can understand. Even a short video helped.
An AI system that assist me through which plan to purchase? That sounds amazing! I will have to try it out
Pain Points
Scenario
Confused by technical plans or vague features in the past Overwhelmed by too many add-on options
App opens to a clean breakdown of the new service with a video guide. “Only $2/month Unlimited underground connectivity.
Gain Points
Visual explanation, short video, and student-friendly tone builds clarity
Dia: 3
📱 Rosemary prompts the AI a questionwhich replies instantly with no delay
Can I cancel this anytime?” The AI chatbot replies instantly"
“Yes, this is cancel-anytime. Here’s what coverage looks like.”
Pain Points
Scenario
Fear of getting locked in or missing cancellation fine print Doesn’t want to call customer service
Gain Points
AI chatbot provides instant, reliable answers within the app
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