BACKGROUNDSanahas moderate experience with travel apps such as Google Maps, Booking.com, andTripAdvisor. She typically plans one to two family holidays per year but findsherself juggling multiple tabs and spreadsheets to coordinate flights, hotels,and activities. She is neither a novice nor an expert but is comfortablelearning new digital tools when they offer a clear benefit.
PRODUCT EXPECTATION1. A collaborative planning dashboard where family members can add, vote on, and comment on itinerary items.2. A real-time budget tracker with visual progress indicators. 3. Curated local experience recommendations filtered by child-friendliness and budget.4. Offline access to the finalised itinerary while travelling. 5. Responsive design that works seamlessly on both mobile and desktop. 6. Clear data privacy policy and secure payment integration.
Dia: 3
Name: Sana Age:34 Location: DubaiOccupation: MarketingFamily: Married 2 Kids
GOAL:Sanahas moderate experience with travel apps such as Google Maps, Booking.com, andTripAdvisor. She typically plans one to two family holidays per year but findsherself juggling multiple tabs and spreadsheets to coordinate flights, hotels,and activities. She is neither a novice nor an expert but is comfortablelearning new digital tools when they offer a clear benefit.
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