SWOT Frayer

Dia: 1
Strengths
•Readily achievable development goals•Experience and reputation launching similar products•Low overhead costs•Low initial capital requirements
Dia: 2
Weaknesses
•Development resources currently tied up in other projects•Target market is highly heterogeneous
Dia: 3
Opportunities
•Network of local companies and workspaces provides viable initial market• Product is unique
Dia: 4
Threats
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•Potential tort and/or health code liabilities•Product is easy to replicate on technical level•Existing social networks may act as competition