Guide to Tone, Mood and Style

Dia: 1
He made his way to the house...
The bright colors of the scene and objects do not exude a dark or mysterious tone.
Dia: 2
He made his way to the house...
By using darker, muted colors and a limited palette, it is easier to convey a dark impression.
Dia: 3
Why is the printer always out of ink?
The clashing styles and bright colors do not evoke a feeling of neutrality.
Dia: 4
Why is the printer always out of ink?
Limiting the amount excessive filters and cartoon-y objects can create a more neutral and realistic appearance.
Dia: 5
I am having such a great time at the beach!
The lack of variety in the color palette, along with the rigid set up, can make a scene look drab and uninspired.
Dia: 6
I am having such a great time at the beach!
By using more vibrant and expressive imagery and color a happy tone is more easily conveyed to the viewer.
Dia: 0
Negative tones and styles are great for mystery, suspense, horror, and other events associated with negative emotions.
A neutral tone and style are great for realistic situations, product pitches, and commercials.
Positive tones and styles work well for upbeat stories, inspirational pieces, and product pitches.

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