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SPEX313
Tekst Storyboardowy
- Slajd: 1
- VO: The Black Ferns are world champions, national heroes, and role models for a new generation. Yet their pay, sponsorship, and media coverage remain far behind the All Blacks — a team that hasn’t won a World Cup since 2015.How can the best in the world still be undervalued at home?Description: Crowd cheering as the Black Ferns lift the trophy. Cut to empty stands at their next domestic match. Text overlay: “World Champions ≠ Equal Pay.”
- Slajd: 2
- VO: Officials often respond: “Men’s rugby simply brings in more money.” It sounds logical but the reality is complicated. The women’s team has had to fundraise, manage sponsorship opportunities themselves, and find ways to cover training and travel costs while their male counterparts receive full professional contracts and guaranteed media coverage.Description: Black Ferns stacking boxes for fundraising and signing merchandise; All Blacks in professional training and press events.Text overlay: “Funding vs Full Support.”
- Slajd: 3
- VO: This is where neoliberalism comes into play. In NZ sport, policy increasingly treats teams like businesses. Success is measured not only by wins but by revenue, exposure, and sponsorship. Teams that are already popular attract more funding, media attention, and commercial support. Those starting from a disadvantaged position like women’s rugby face an uphill battle, regardless of their results.Description: Chalkboard animation: Performance + Visibility + Sponsorship = Funding. All Blacks’ side glowing gold; Black Ferns’ side dim and partially empty.
- Slajd: 4
- VO: During the 1980s and 1990s, NZ underwent neoliberal reforms. Funding cuts and privatisation shifted the responsibility for sport from the state to the market. Sport organisations were expected to generate revenue, attract sponsors, and prove financial sustainability. Teams unable to meet these expectations risked limited investment.Description: Timeline: 1980s reforms 1990s funding cuts 2000s performance-based funding. Boardroom meeting with spreadsheets as the main decision metric.
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