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I want to try out the product
More research
Do you have any special deals?
Purchases product
This is too expensive
Asks for free trial
DOES
SAYS
How much does this cost?
Walks away from product
Asks friends or colleagues what they think
What's the refund policy?
How to I buy this?
Lists pros/cons
USER
This product seems confusing..
Unsure
Is there any customer support available?
This was a great purchase
Wow! This sales process is great!
Excited
How do I get started?
Anxious
THINKS
FEELS
This was a waste of money
Why would I use this product?
Overwhelmed
I wonder if there's a better alternative
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