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Normative Collective Action
THE CLIMATE IS CHANGING! WHY AREN'T WE??
THERE IS NO PLAN(ET) B
OUR FUTURE IS IN YOUR HANDS
PEACEFUL PROTEST IN PROCESS
Psychology research shows that different forms of collective action - actions people take as group members to improve group conditions - create different public reactions...
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Non-Normative Collective Action
You'll have to get through us first!
HEY!
Non-normative tactics like blocking construction or disrupting public spaces gain significantly more media attention and visibility...
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The Media
The climate protesters tying themselves to a tree is wayyy more interesting
Yeah, it's for sure going viral!
Which story should we run??
Research shows peaceful protests elicit more public sympathy, while disruptive tactics often create backlash and negative stereotyping
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Public Perception
DISRUPTIVE AND DELUSIONAL PROTESTERS TIE THEMSELVES TO TREE
Research shows peaceful protests elicit more public sympathy, while disruptive tactics often create backlash and negative stereotyping
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The Activist's Dilemma
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The Radical Flank Effect

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