dior

Problem Experienced
Oh no!! My favourite face cream has finished. I need to get some more!
Solution Search
I want to try a new product this time, let me see what there is.
Product Experience
NEW PRODUCT LINE!!
Product Refills?????
SELFRIDGES 
COME AND GET YOUR PRODUCT REFILLS!
 Emily needs to buy a new face cream 
Product Experiment 
Did you know you can refill these for cheaper than you brought it, as long as you keep using the same bottle!
Emily goes to town and wants to look at all the different face creams she can use
Problem Alleviated
That's brilliant! It will save me so much money and help the planet too!
Also you get a online rewards stamp for every refill and recycle you do. 6 stamps and you get 1 free refill
Emily's attention is drawn to the advertising in this store
Beneficial Outcome
OMG mum this foundation is soooo cool! When it finishes I can get it refilled in store and it's vegan and has a waterless formula!
Oh wow, I didn't even know you could do that!
Emily is shocked by the Dior product range and how popular it is
OMG! These products are amazing! I don't need to worry about running out of product next time!
Emily finds out about Dior's refill and recycle rewards scheme
Emily wants to tell all her friends and family about her new face cream and how good it is for the environment

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