Dog gone it!

Problem Experienced
My dog ate part of a bushand really wish I could tell if it was poisonous before a costly vet bill.
Solution Search
I try the obvious solutioncalling a vetbutI cannot afford the bill but want to know that my dog is going to be ok.
Product Discovery
Oh I just foundDog gone it!by Jenn Dewhirst
Clearly show an example scenario where the customer is experiencing a pain point where they would want your product.
Product Experienced
All I do is hit this magic button...
For most problems there is an existing solution, explain why it doesn't quite work in your scenario.
Problem Alleviated
A searchable poisonous plant directoryshows up in the search with information and suggestions.
Show a plausible way your user could be introduced to your product/offering. Google? Word of Mouth?
Beneficial Outcome
Wow! This product saved mea huge vet billand let mehelp my dog feel better with home remedies/ knowing what they ate isn't poisonous
Show a magical solution that largely ignores the bigger question of how the technology works behind the scene.
Magic Button
After the magic button is pressed, what happens from a customer perspective?
Why is the customer happy? What benefit to them was experienced?

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