PEST sub-analysis
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Análise PEST
por Nathanael Okhuysen
Ao se preparar para o futuro, as empresas se engajam em planejamento estratégico. Este processo examina os fatores dentro e fora da empresa, e freqüentemente emprega uma análise SWOT, ou estrutura semelhante, para organizar as informações geradas. Planejamento estratégico que examina fatores externos é chamado de varredura ambiental.
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Storyboard Descrição
Strategic Planning and management & environmental scanning - PEST
Texto do Storyboard
- Local Unemployment
- Raw Materials
- Inflation
- Several of our primary manufacturing locations are experiencing very low unemployment. This could increase turnover and/or wages in the near future.
- Increased cost of mineral rights is not offsetting lower personnel and equipment costs for new deposits. Raw material costs are projected to rise over the next 5 years.
- Inflation rates of the dollar are low and trending down. This has no direct impact on widgets, but could impact exchange rates in the next year.
- Interest Rates
- First National Bank of Anytown
- Economic Factors
- Global Economy
- Interest rates remain low. Credit is readily available for business expansion.
- The global economy continues to be healthy, but EU instability and economic downturns in Brazil, Russia, and Saudi Arabia threaten to disrupt growth.
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