Ao se preparar para o futuro, as empresas se engajam em planejamento estratégico. Este processo examina os fatores dentro e fora da empresa, e freqüentemente emprega uma análise SWOT, ou estrutura semelhante, para organizar as informações geradas. Planejamento estratégico que examina fatores externos é chamado de varredura ambiental.
Strategic Planning and management & environmental scanning - PEST
Texto do Storyboard
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Raw Materials
Increased cost of mineral rights is not offsetting lower personnel and equipment costs for new deposits. Raw material costs are projected to rise over the next 5 years.
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Inflation
Inflation rates of the dollar are low and trending down. This has no direct impact on widgets, but could impact exchange rates in the next year.
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Global Economy
The global economy continues to be healthy, but EU instability and economic downturns in Brazil, Russia, and Saudi Arabia threaten to disrupt growth.
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Interest Rates
First National Bank of Anytown
Interest rates remain low. Credit is readily available for business expansion.
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Local Unemployment
Several of our primary manufacturing locations are experiencing very low unemployment. This could increase turnover and/or wages in the near future.