Ao se preparar para o futuro, as empresas se engajam em planejamento estratégico. Este processo examina os fatores dentro e fora da empresa, e freqüentemente emprega uma análise SWOT, ou estrutura semelhante, para organizar as informações geradas. Planejamento estratégico que examina fatores externos é chamado de varredura ambiental.
PEST analysis example with storyboards- business and strategic analysis
Texto do Storyboard
Deslizar: 1
Political
• Domestic widget licensing bill to be voted on• Privatization of Swedish widget industry imminent
Deslizar: 2
Economic
• Widget raw materials prices projected to rise over the next 5 years• Local unemployment very low (may increase turnover)• Inflation rate is falling again
Deslizar: 3
Social/Cultural
Sold
• New immigrants more likely to need widgets• Widgets continue to be viewed as traditional• Sustainable widget production more important to consumers• Retiring boomers (less likely to replace widgets)
Deslizar: 4
Technological
Widgeter Mk. IV
• Mk. IV widgeter currently cuts raw materials by up to 2%• Little RD funding for widget innovation• Little room for further automation of widget manufacturing