This is going to establish Ethos because I'm setting a backstory of the history of tissues. I do this by showing the year in the top right and that's eventually going to establish ethos because I'm going to say how tissues have been around since 1924.
This slide shows a tissue box which everyone is familiar with. This is helpful in establishing Ethos because tissues have a reputation and everyone knows them and their effectiveness.(By the way there were no tissue images so I made my own with a napkin and a cardboard box haha.)
Even I use TISSUES
An expert's opinion can help people be convinced that a product is safe and a good purchase. Experts in this image recommend tissues which builds tissues ethos.
A lot of consumers like when their product uses good organic and natural materials. This image claims the product uses all natural materials and it is also shown in a natural environment which provides more credibility and ethos.
ALL NATURAL MATERIALS
This image depicts a rich man saying he uses tissues. This establishes ethos because it adds credibility to tissues because even such a wealthy man acknowledges the quality and effectiveness of tissues.