Social Media Ad Campaign - Marketing and Advertising Example
Storyboard Descriere
A three-post TagBack "Lost and Found Week" social media campaign (tease, show, ask) with a plan for measuring success.
Storyboard Text
- Slide: 1
- Post 1: Tease (Monday)
- TagBack - Monday
-
- LOST + FOUND
- Guess how many hoodies are in here. Answer on Friday.#LostAndFound #BackToSchool
- A photo of the overflowing lost-and-found bin. "Guess how many hoodies are in here. Answer on Friday." #LostAndFound #BackToSchool
- Slide: 2
- Post 2: Show (Wednesday)
- TagBack - Wednesday
-
- TagBack
- ▶ 0:15
- Scan it, and it knows where to go. No phone number shown.#TagBack
- A short video of a label being scanned. "Scan it, and it knows where to go. No phone number shown." #TagBack
- Slide: 3
- Post 3: Ask (Friday)
- TagBack - Friday
-
- TagBack
- 25 labels for $10
- Link to order
- 142 hoodies. Zero names. 25 TagBack labels for $10. Link to order.#TagBack #NameItScanIt
- "142 hoodies. Zero names. 25 TagBack labels for $10. Link to order." #TagBack #NameItScanIt
- Slide: 4
- Measuring Success
- We will count:1. Link taps on post 32. Orders vs. the week before
- Link taps on post 3, and orders that week compared with the week before.