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Test Your Assumptions - Entrepreneurship Example

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Storyboard Descriere

TagBack T-chart testing three business beliefs (would people use it, can it make money, can we build it) against what the team learned.

Storyboard Text

  • Slide: 1
  • Would People Use It?
  • We believe students will put tags on their stuff. Test: give 20 free tags to one class; pass if 12 use them within a week.
  • Slide: 2
  • Usage: What We Learned
  • 15 of 20 used them, mostly on water bottles. Keep.
  • Slide: 3
  • Can It Make Money?
  • We believe parents will pay $6 for 10 tags. Test: post a pre-order form in the PTA newsletter; pass if 25 parents sign up.
  • Slide: 4
  • Price: What We Learned
  • Only 11 at $6, but 31 when we offered a $10 family pack of 25. Change the offer.
  • Slide: 5
  • Can We Build It?
  • We believe we can print waterproof QR tags that survive the washer. Test: wash three sample tags five times.
  • Slide: 6
  • Build: What We Learned
  • Paper stickers failed; iron-on fabric labels passed. Change the material.