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Storyboard Text

  • West Virginia, 2006
  • Hello! I'm Chris Prangel, Chief of Marketing for Mountain Man Brewing Company. Today I will bring my family business to the next decade with a brand new idea.
  • Our beer has been traditionally consumed by blue collar workers and mid to low income consumers. We're proud to be the working man's beer and we want to keep being there for them.
  • But our sales had been struggling and we've lost ground to larger bands and light beers.
  • PLUS, I could never convince these guys!
  • We thought about launching a light flavor for younger audience... but it fell like selling out our essence.
  • John from Sales
  • Martin, CFO
  • So why not re launching a limited supply of the beer leveraging its rich tradition and history to the market!
  • MOUNTAIN MAN LAGER 1925:Your grandparents' had a dream. Now it's yours to enjoy.
  • Today I'm at the factory overseeing the first batch of MML 25. My father is excited. He says grandpa would have been proud to see this.
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