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- Горка: 1
- OPERANT CONDITIONING:TV VIEWERS AND PAYING FOR NO ADVERTISEMENTS
- OPERANT CONDITIONING: TV VIEWERS AND PAYING FOR NO ADVERTISEMENTSBY HOLLY ANN POSADASPSYCH-1-45916
- Горка: 2
- Now streaming:Investigation Alien
- Before the conditioning, Jana consumed television content via a free streaming app. She ditched linear television because she enjoyed ad-free content.
- Горка: 3
- Your program will return after these messages...
- During the experiment, the next time Jana tuned into her streaming app, an advertisement (STIMULUS) appeared during the show. This annoyed Jana because she dislikes when her show is disrupted by ads.
- Горка: 4
- I really hate ads! I think I should upgrade.
- Want an AD-FREE experience? Upgrade to STREAMER+ now!
- During one of the commercials, Jana was offered the option to upgrade to an AD-FREE experience by paying a monthly subscription fee (TARGET RESPONSE/DESIRED BEHAVIOR).
- Горка: 5
- Welcome to STREAMER+Enjoy your Ad-Free experience
- After the experiment, Jana continues to enjoy ad-free content since she agreed to pay a monthly fee to upgrade to STREAMER+ (TARGET RESPONSE). This is an example of NEGATIVE REINFORCEMENT as the STREAMER APP gives the TV viewer the option to remove an unpleasant stimulus and it is gaining the desired behavior of the customer of paying a monthly subscription. This is an example of CONTINUOUS REINFORCEMENT SCHEDULE since the STREAMER APP can continue to offer an ad-free experience with a higher monthly fee next quarter and so on.
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