MKT 571 2

They must create relationships with buyers and suppliers to ensure solid placement in such a small market.
Through competitive analysis, Woodchuck determined they must continue to grow and provide the best ingredients to make its cider.
This campaign will encompass traditional advertising with consumer awareness via social media. This will campaign will also take the company to the international level which increases brand awareness.
Woodchuck is aware that it must compete with substitute products. As such the company will continue its line as is with the addition of a PR campaign.
Finally, Woodchuck will establish more partnerships with additional retailers to assist in increasing its presents in the beverage industry.
To further assist the company, Woodchuck will continue working with distributors to include gas stations and convenience stores. Additional availability to restaurants will also increase.
In closing, if there are any questions please feel free to ask them. Woodchuck appreciates your time and consideration of their communications plan.

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