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Текст Раскадровки
STEP 1 THE APPROACH
Great! My name is Matt. I'm interested in buying a car.
hi, welcome to the car dealership. My name is Tom. How are you?
STEP 2 DETERMINING NEEDS
I am looking for a smaller car that is good for everyday use. I would like leather seats.
What are you looking for in a car? Lets talk about your wants and needs., Matt.
STEP 3 PRESENTING THE PRODUCT
cool, lets look inside.
here is our small car lot. I believe this tan car is a good place to start
IN THIS STEP THE SALESMAN GREETS THE CUSTOMER FACE-TO-FACEINTRODUCE EACHOTHER
STEP 4 OVERCOMING OBJECTIONS
no worries, I can show you those!
THIS STEP IS KNOWING WHAT THE CUSTOMER IS LOOKING FOR IN ORDER TO DECIDE WHAT PRODUCTS TO SHOW
STEP 5 CLOSING THE SALE
Great, lets get you all set up!
EDUCATE THE CUSTOMER ABOUT THE PRODUCTS FEATURE AND BENEFITS EXPLAIN ADVANTAGES OVER COMPETITION
STEP 6 SUGGESTION SELLING
Sure, sounds great!
LEARN WHY CUSTOMERS RELUCTANT TO BUY PROVIDE INFORMATION TO HELP CUSTOMER MAKE A SATISFYING BUYING DECISION
I like this car, I was just hoping for black interior
GETTING THE CUSTOMERS POSITIVE AGREEMENT TO BUY
I will take the car with the black interior, I love it!
SUGGEST ADDITIONAL MERCHANDISE SUGGEST SERVICES TO SAVE MONEY
Could I interest you in a gas card? If you get your maintenance done at our store, you will get a gas discount card.
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