SoLoMoFoo Personas

Creating Personas for New product development

Promoting Pete
- Be in the know about technology before everyone else
- Promoting Pete loves to tell people about the newest greatest products
USE CASES
ABOUT
Baking Bridget
- Bridget likes to bake over the weekends and often finds herself with too many baked goods.
USE CASES
- Bring baked food into the office and make sure people enjoy it - Hear feedback on what people like so she can improve her skills
- People thank her for her work
ABOUT
ABOUT
NICE TO HAVE
Hangry Henry
- Find out where snacks are before anyone else.
- Henry usually skips breakfast and can be a bit "Hangry" when he doesn't eat.
USE CASES
ABOUT
CONCERNS
- Friends not liking his recommendations
NICE TO HAVE
- Newsletters that tell him about new features - Referral program to track how much influence he has
SoLoMoFoo Personas
CONCERNS
- Doesn't want to "email the company" about her cupcakes
CONCERNS
- Not being hangry
NICE TO HAVE
- Food ratings on who has the best freebies - Allergy warnings

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