Storyboard That's Illustrated Guide to Business Terms - A user persona is a prototypical user who holds certain characteristics that all other similar users hold. Most products have various types of target users, and there is distinct user persona for each one.
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PERSONA
PERSONA
MARKETING CHANNELS
MARKETING CHANNELS
USAGE
USAGE
GOALS
GOALS
PERSONA
PERSONA
MARKETING CHANNELS
MARKETING CHANNELS
USAGE
USAGE
GOALS
GOALS
USER PERSONAA user persona is a prototypical user who holds certain characteristics that all other similar users hold. Most products have various types of target users, and there is distinct user persona for each one.