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Storyboard Description

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Storyboard Text

  • Location: Living Room; Shot: Long Shot; Duration: 7-8 Seconds
  • Location: Living Room; Shot: Mid Shot; Duration: 5 Seconds
  • Location: Living Room; Shot: Close Up; Duration: 5 Seconds
  • A 50+ year old woman and her 30 year old daughter are having a conversation about how she(old lady) used to wear fancy clothes and go for parties with her friends.
  • Location: Store; Shot: Long Shot; Duration: 9-10 Seconds
  • The daughter realizes that her mother misses those days and dressing up for those parties a lot by the way she shares her past memories.
  • Location: Club; Shot: Long Shot; Duration: 5 Seconds
  • Daughter thinks about an idea while her mother is still talking. She makes a plan to take her mother for shopping at Paul Smith, and then to a club for a party.
  • Product Window
  • Paul Smith Logo
  • Old lady and daughter are shopping at Paul Smith store which have launched exclusive wear for women above 50 years of age.
  • Both the women are dancing and enjoying their time at the club.
  • Slice Of Memory
  • Logo of Paul Smith appears along with the tagline- "Slice of memory"
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