Fish

Fish

Storyboard Text

  • For many generations, Pekka Heikki's family havebeen involved in the fishing industry in Finland, acountry with a long tradition of commercial fishing.
  •  Another reason was the greater governmental regulation of the industry, which increased the family's potential personal liability if anything went wrong.
  • The business had always been a family partnership, but in 2010 Pekka's father, Shae, andmother, Patsy, decided that they should convert the business to a private limited company.One important reason for this change was the increased risks to the family brought aboutby more expensive boats and uncertainties in the market.
  • $$$
  • PST has always fished responsibly, with the aim of preserving fish stocks for future generations. Now, PST has a very uncertain future. In response to the global trend in overfishing, governments are increasingly imposing restrictions on the size and types of fish that can be caught and stricter quotas on the weight of the catches.
  •  Future restrictions and quotas mayrestrict PST's activities and reduce future profits.
  • A further problem is that many technology businesses are relocating to Finland and paying higher and more stable wages. In this environment, many smaller fishing businesses are struggling to survive.
  •  Recent Finland government trade agreements with other countries have also allowed foreign trawlers to catch more fish than previously allowed. Some of these foreign trawlers illegally overfish. The large catches of these foreign boats are reducing market prices and further reducing PST's ability to earn a reasonable income.
  • However, there are some positive factors for PST:
  • -The government has a policy of supporting responsible and ethically managed fishing business.- Labour turnover at PST has been low.- For many reasons, people are switching from eating meat to eating fish.- PST uses the latest technology.- The PST workforce is loyal and hard working.- In the past, careful management of money enabled the business to survive threats. The family has a strong determination to overcome the challenges faced by the business.
  • Today, PST owns three trawlers and employs 40 people. Each trawler has a crew of seven.Trawlers are often at sea for several days, as Finland's best fishing waters are far away.
  • Under Pekka's supervision, fishing crews unload the fish when they return to port. The fish iskept chilled in PST's warehouse. PST freeze some of the fish.
Over 20 Million Storyboards Created
Storyboard That Family