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  • Listen to your customers  
  • The biggest mistake any business owner can make when it comes to customer service is to assume that they understand what the customer wants. 
  • Keep your promises
  • Promises are a very big deal to customers. It doesn’t matter if they’re made by a front-line representative or by the CEO, customers expect promises to be kept.
  • Treat your customers as individuals
  • This lesson relates specifically to disagreements with customers, and it can be a difficult one to learn. Too many entrepreneurs are so narrowly focused on what it’ll take for their businesses to succeed
  • Avoid an online marketing Fail
  • In our hyper-connected world, it’s inevitable that someone’s going to say something nasty about you on social media at some point. That’s just the reality of being the public figurehead of a customer-facing company.
  • Be available to your customers
  • You probably already know that having a customer service hotline that operates 9–5 on weekdays won’t cut it anymore. But what you may not know is that customers expect you to be available on more platforms than ever before
  • Hire employees on attitude and skills
  • When you hire someone into your business, it’s important to ensure that they not only have the skills to do the work, but that they have the right attitude. You only ever want helpful, friendly people working for you. When you hire people with a positive, cooperative attitude
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