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  • Listen To Your Customers
  • The biggest mistake any business owner can make when it comes to customer service is to assume that they understand what the customer wants. Instead of approaching a customer with a list of scripted questions, simply ask how they use your product or service, what they like, and what they don’t. Then listen. 
  • keep Your Promises
  • It doesn't matters if they're made by a front-line representative or by the CEO, customers expect that their promises will be kept. If your company does a bad job of following from any promised upgrades to a cancellation party. You wuill lose your customers trust very quickly
  • Find The Tools That Provide The Best Service
  • Instead, think about how to best empower your employees to give the service your customers deserve, and buy a CRM (or any other tool needed) that is designed for your business model, staff, and customers. Your customers and staff will thank you for it.
  • Treat Your Customers As Individuals
  •  Maybe a customer wants a refund that you normally wouldn’t grant. Before you simply say “No,” consider the cost of the exception compared to the lifetime value of a customer. While you can’t give every person out there a discount, ask yourself if it’s worth it to win this argument at the cost of losing business.
  • Avoid A Online Marketing "Fail"
  • Be Available To Your Customers
  •  If you rely only on online forums or don’t have a real-time chat or email service available, it’s time to offer better service to interact with your customers where they are.hkjk
  • What’s important, though, is how you handle it. Whether it’s you or another staff member, make sure that the person in charge of your social media accounts is cool under pressure and focused on building trust and goodwill. Responding appropriately when these situations occur is one of the best ways to avoid an online brand failure.
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