The commercial isn't suppose to make any sense, and it really isn't suppose to show off what the shoe is really used for. But instead is used for other things that many might not even consider.This commercial is suppose to make the viewer confused and laugh (if possible).
Scene opens on a Student/person running with the shoes on, then bends down to tie up their shoe lace. Important note: Red arrows represents the Shoe's movement. Blue arrows represent the camera shots/angles
Scene two cuts from the first shot to the shoe on a table, and the voice over starts with a introduction, while the shoe spins around giving you a 360 view.
In scene three the shoe continues to spin around when the voice over continues.
Scene four is when the shot cuts from the shoe spinning around to it being used as a bowl. The Camera then would zoom onto the shoe.
Scene five is when the shots cut from scene four to this scene where the shoe is being used as a football by two people passing to each other. The camera shot would be a "Very wide shot"
The scene basically switches back to the shoe spinning giving a 360 view on the shoe, while giving time for the voice over to happen.