Knowing what to do if someone accidentally falls in cold water could mean the difference between life and death.
Fight your instinct, not the water!
Around 190 people lose their lives at the UK and Irish coasts each year, and over half never even planned to enter the water.
Respect the Water is at the heart of our prevention work, which is aimed at promoting safety advice to all who visit the coast. We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power.