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Storyboard Text
- Set The Scene
- ANKLES! Jordens would have held up
- Need Reconition
- Ok we can go get new ones
- My shoes broke now the bottoms are out
- Information Search
- There is a kid at the gym playing basketball he gets his ankles broken his shoes broke and now he needs new ones.
- Evaluation of Alternatives
- ok we can go
- He has an external stimuli because his shoes arent something like thirst or hunger they are outside of his body.
- Purchase
- The boy has an internal information search because his friend told him jorden 1s won't blow out like the nikes did.
- Post-purchase Behavior
- really i like mine
- Bro these new jordens suck they are so uncomfordable
- The boy now has a plan he is going to scheels for some Jorden air force 1s.
- Can we go to the mall i found these new Jordens at Scheels.
- He shops around for a specific color and size but still buys the Jordens.
- The boy is experiencing cognitive dissonance because he is regretting the purchase. It was advertised as comfortable but he thinks they are uncomfortable.
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