Just five years after launching its System of Play, LEGO sustained a third catastrophic fire. Like the first, this blaze sealed the company’s fate: Since the fire burned up all of the company’s wooden toy inventory, the company decided to ditch wood for good and move ahead with plastic.
Today, that decision means big business. Billund, Ole Kirk’s unknown town, is a tourist destination, and the LEGO Group has built itself into an industry titan. But it never would have happened without those simple bricks—or the fires that nearly destroyed my family’s dream three times over.
I never got to see how it successful it was but I knew it was going to be. THE END