Tap water vs Bottled water
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A dark room. It is almost impossible to see anything, two spotlights turn on, each making a ‘thudding’ noise, throwing a shadow into sharp relief. A close-up water bottle-like shape is seen, however it is blurred.(a close-shot, with dark and gloomy lighting, This scene is silent aside from the two ‘thuds’ of the lights turning on. This scene is black and white)
Bottled water. Two words and a whole lot of problems. (swivel around a pedestal with a water-bottle on, gloomy lighting, spotlight on water bottle, black and white. Close-up, side on swivel shot. Sad music plays)
Pollution, landfill and a whole lot of wildlife dying. Made in factories, this water is polluting us and our environment. (As each word is said, images flicker to life behind the water bottle, same close-up shot, music becomes more ominuos)
But why are we paying too much for bottled water just for all these problems when there is a free, clean healthy alternative? (The video turns into a picture which is crumpled up and swept off a table, camera goes from top/aerial close-up view to viewing from a close-up, slightly oblique/side-on view. The music stops and there is a rewind noise. The video bursts into colour)
Enter Tap water. Tap water comes straight from nature to you and doesn't pollute our earth.
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