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  • Judgements are subjective A wide range of possible outcomes exists
  • -Ve = Emotions, habits, financial investment
  • +Ve = Objects, behaviours, support
  • Happiness and love are the most important rewards
  • Stress and worry are significant costs
  • Satisfaction = Rewards - Costs
  • The calculation of maintenance
  • Success, in terms of maintenance, is based on profitability - whther we think we are at loss or gain
  • Sedikides tells of costs and rewards in maintaining an RR
  • Females emphasise intimacy and self-growth, whereas males consider sex as highly profitable and emphasise loss of money as costly
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