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- Economic Utility
- attributes of goods or services that make them capable of satisfying consumers wants and needs
- involves changing raw materials into usable goods or putting parts together to make them more useful
- Form Utility
- Place Utility
- TARGET
- having a product where customers can buy it
- Pretty, soft, good quality dress is being sold at target for a cheap price.
- Time Utility
- having a product or service available at a certain time of the year or a convenient time of day
- the exchange of a product for money
- These dresses are made in factories with good equipment and cotton to make this dress perfect for customers.
- $10
- That will be $10 please
- Information Utility
- This dress gets boxed up and is sold at stores like target.
- Pretty, soft, good quality dress being sold for only $10 at target!
- involves communication with the consumer
- This dress is perfect for a nice night out at dinner, where the weather is nice and warm.
- This girl is buying the cheap dress for $10 with her card to the cashier.
- Possession Utility
- The word of this dress is being spread through billboards, adverting to the consumers.
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