multigenre essay
Storyboard Text
- While at the headquarters of Beats by Dr. Dre, the marketing team was taking note of Griffin Collin's rise to fame
- BASKETBALL TRICKSHOTS
- Yeah, I agree. He would definitely serve as a good fit for our brand. We could also make a headphone line collection catered toward him, that would definitely draw in younger consumers...and their parents.
- Griffin Collins should be on our radar. He's good at basketball, has our target audience with a lot of engagement, and is a good role model for the youth.
- A few weeks later, a piece of mail was sent to Griffin Collins residence.
- Dear Griffin Collins,We, at Beats by Dre, would love to collaborate on your own headphone collection line. You are good role model and fit for this brand. This is a beneficial opportunity that could further your career in a positive direction. Please get back to us ASAP to finalize the deal.Thanks, Beats by Dre
- Griffin ended up taking the brand collaboration from Beats by Dre. This brand deal awarded him more opportunities and business deals outside of basketball. His following and influence only kept growing.
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