IMC proposal storyboard
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I just wish we could've known sooner...
What would you do?a) Continue to persuade your mum to get screened.b) Drop it.
What for? Our family has no history of colorectal cancer.
Ma, have you ever considered screening yourself for colorectal cancer?
Just because no one in the family has never had it does not mean you're safe Ma.
What would you do? a) Tell her what happened to your friend's dadb) Agree with your mum and drop it.
But I don't even have any symptoms of colorectal cancer...
Besides, getting screened is so troublesome! You have to visit the hospital, wait for the results... It's too much work.
I guess you're right...
I'm sorry to break this to you Mrs Tang but, you have stage 3 bowel cancer.
Click here to find out how this could have been prevented.
1 year later...
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