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Introduce Customer and Problem
Show How Problem Negatively Affects the Customer
Children! You need to compromise! I am only buying one package!
Show How Our Product is a Solution
Double Stuf OREO
NEW! OREO Variety Pack
Dark Chocolate OREO
This busy mom has had enough her kids arguing over which prepackaged cookies they want.
Show Customer Accessing Our Product
Cookies and Crackers
Bread & Cereal
The mom tells her kids that she will only consider purchasing one package.
Show Customer Using Product
A scan of the shelves and the mom finds the new variety pack Oreos containing her kid's favorite type.
Show How Product Resolved Problem
The kids find the new variety pack in the cookie aisle and are excited that they do not have compromise.
The kids try out the new cookies are are happy with their choice and snack time has never been better.
Mom is happy too. Happy kids make her life better and less stressful.
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